Monthly Archives: July 2012


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By | July 9th, 2012|Uncategorized|

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By | July 5th, 2012|2012-JDM-Bi-Weekly-Webinars|

Media priming refers to the residual, often unintended consequences of media use on subsequent perceptions, judgments, and behavior. Previous research showed that the media can prime behavior that is in line with the primed traits or concepts (assimilation). However, assimilation is expected to be less likely and priming may even yield reverse effects (contrast) when [...]